Display carton



April 21,1931. J. P. MOHEN DISPLAY CARTON Filed June 5, 1927 PatentedApr. 21, 1931' UNITED STATES JOHN PATRICK MOHEN,

or srr. Lours, ivrrs'sounr DISPLAY sermon Application filed June 3,

Ihis invention relates to display cartons for the packing, shipping anddisplay of merchandise in general, and particularly for the handling ofcandies, confectionery or any 5 small stuff where it may be desirableto' make a counter display of the goods for sale.

The primary object of the invention is to provide a carton of fibreboard, pasteboard or any other suitably flexible material, wherein isincorporated a collapsible and extensible element made of the same sortof material, which element may be folded down or collapsed upon thecontents of the carton, so as to form a sort of cover for the goods inshipment or storage and which may be readily expanded into the form of astepped series of shelves for the display of the goods contained withinthe carton.

Another object is to provide ashipping carton for merchandise, wherebythe goods may be packed and shipped in the usual compact form, the saidcarton, however, having an extensible element forthe display of the samegoods upon a counter.

A further object is to provide a blank of flexible material adapted toform an insert, including integrally connected central and wingportions, the central portion being suitably stamped, formed, out andscored for forming a series of collapsible and extensible,

stepped shelves for supporting and displaying merchandise, and the wingportions being correspondingly cut to form lateral supporting elementsfor the central portion and the stepped shelves thereof when expanded.

In the drawing- Figure 1 is a perspective view of a carton equipped withthis invention, the stepped insert being shown in erected or expandedposition;

Figure 2 is a similar perspective view, the said stepped insertbeingshown in collapsed position; 7

Figure 3 is a plan view of a blank of fibre board, the same beingproperly scored or stamped for forming the middle, stepped section ofthe said insert, and the two integrally connected side supporting wingsof the said insert;

Figure 4 is a side elevation of an insert 1927. Serial INo, 196,190.

element for any conventional form-of fiat recv tangular carton, thissaid element being. the V essence of my invention, and being shown inthis figure in expanded form;

Figure 5 is-aplan view of the insert element in expanded form.

In carrying out this'in vention, I provide a blank 1 of any suitablyflexible material,such as fibre-board, strawb'oard, pasteboard or sheetmetal, and out, score and mark the same 1.6 for forming the central,stepped section 2 of thesaid insert, and the two integrally connected,side supporting wings 8. Upon the said central portion 2, I score ormark a pluralityvoftransverse, parallel and properly spaced flexurelines 4, thereby defining a head piece 5', a tail piece6 andintermediate, stepped shelf portions 7, which are adapted to be erectedor expandedone above the other and held in that relation at theirfr'ontedges 1 by the riser portions 8; Brace tab portions 16 are alsocut partly free from the head piece 5, on the lines 17 parallelwith theedges 12 of the central portion 2. correspondingly the wing portions 3are cut to form the stepped, shelf supporting bearings 9, the riserabutments 10 and the backwardly extending brace portions 18. Wingflexure lines 11 slightly inset with relation to the adjacent paralleledges 12 ofthe centralportion 2 of the blank 1, serve to demark the saidintegrally connected portions 2 and 3. The blank as thus formed andprepared may be attached to anyconventional form of carton 13, byfastening the tail piece 6 to the inner 3 face of oneend of the cart-on,as shown at 14.

In use the insert may be readily folded down in flat form upon the goodsin the carton, by turning the wing portions 3 up imderneath the centralportion 2. The usual cover (not shown) maythen be placed upon thecarton, and the carton is then ready for shipment or storage. Anattractive counter display of the goods is readily made by simplyexpanding the shelves 7, turning down the side wings 3 within the sidesof the carton and adjusting the shelves 7 properly upon the bearings 9of the wings 3. The braces 18 abutting against an end of the carton,serve to prevent the expanded insert from acci- Lem I,

dentally collapsing; and the brace tabs 16, being bent backwardly attheir free ends and having those ends set upon the upper edges of thebraces 18, serve to maintain the head piece 5 in its vertical position.Any desired advertising may be printed upon the head piece 5.

While I have herein described a certain specific manner and method ofconstructing 1 and assembling the elements of my invention, it isunderstood that I may vary from the same in minor details, not departingfrom the spirit of my invention, so as best to construct a practicaldevice for the purpose in tended, as defined in the appended claims.

claim:

1. A display insert for a carton consisting of a blank of flexiblematerial, the same comprising a central portion forming a series of goingedly connected extensible and collapsible stepped shelves, and sidesupports integrally connected directly to the side edges of the steppedshelves and arranged to swing laterally to a position directly beneaththe stepped shelves, whereby when the display insert is set up it willbe closed at the top, front and sides and open at the back and bottom toenable it to be placed within the carton over the contents thereof, theopen back so afiording access to the contents of the carton.

2. A display insert for a carton constructed of flexible material andconsisting of a series of stepped shelves hingedly connected 85 so as tocollapse, and stepped side supports located wholly beneath the shelvesand hinged at the top directly to the side edges of the stepped shelvesso as to swing laterally with respect thereto, the said insert when setu being open at the bottom and back to enable it to be placed within acarton over the contents thereof and being closed at the top, A

sides and front to protect the contents, the open back affording accessto the contents of t e said carton.

In testimony whereof I afiix my signature.

JOHN P. MOHEN.

